Long range sales planning for a global semiconductor manufacturer
Matasma helped the global semiconductor manufacturer set up long range sales planning, and developed models for efficiently managing plans
Challenges
- TAMSAM Analysis and Product Lifecycle Management model to align sales pipelines & opportunities with the products in catalogue
- Bringing together and harmonizing 50+ data sources for market forecasts and product line mapping
- Consolidating 30+ working methodologies for product managers and global sales teams to manage cross global target customer markets
Our Approach
- Workshops with global sales team to understand and align on Sales Planning processes and dependencies
- Developed the company hierarchy and mapped all incoming data streams to the same
- Designed an App with 50+ pages comprising of operational sections and management reports to get all stakeholders a one-stop solution
- Tested the model with parallel runs of as-is process and the new to-be solution to validate the accuracy of the design and usability of the solution
Delivered Outcomes
- The deployed solution draws relationships and gives analytics for the product life cycle and target customer segments
- The sales planning effort time was reduced from 45 days to 15 days with this new solution globally
- Data stream connections were setup for 50+ sources with capability to add new ones
- New Capabilities increased the adoption of the solution in the company by 15%
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