CPG & Retail

Industry

Predict Demand. Optimize Inventory. Maximize Profit.

Intelligent decisions for accurate forecasting, efficient inventory management, and increased profitability in CPG & Retail.

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Trends

CPG & Retail is shifting towards a more data-driven, customer-centric, and sustainable model.

Personalization and Customization

Demand for personalized offers, products, and experiences is rising.

E-commerce Growth

Online shopping continues to expand, with mobile commerce playing a significant role.

Focus on Sustainability

Consumers are increasingly conscious of environmental and social impact.

Data-Driven Decision Making

Retailers and CPG companies are leveraging data analytics for insights and optimization.

Supply Chain Resilience

Emphasis on building agile and resilient supply chains to withstand disruptions.

Experiential Retail

Physical stores are evolving to offer engaging experiences beyond traditional shopping.

Challenges

Demand Volatility and Forecasting

Predicting consumer demand accurately is increasingly difficult.

Supply Chain Disruptions

Global events, geopolitical issues, and natural disasters can disrupt supply chains.

Rising Costs

Inflation, transportation costs, and labor shortages are impacting profitability.

Competition from E-commerce Giants

Competing with large online retailers requires significant investment in digital capabilities.

Data Silos and Integration

Integrating data from disparate systems is a major challenge.

Meeting Sustainability Goals

Implementing sustainable practices across the value chain can be complex and costly.

Maintaining Profitability in a Competitive Market

Balancing competitive pricing with profitability is a constant struggle.

Opportunities

Personalized Marketing and Promotions

Leveraging data to deliver targeted offers and enhance customer loyalty.

Omnichannel Optimization

Creating seamless and integrated shopping experiences across all channels.

Supply Chain Optimization and Automation

Improving efficiency, reducing costs, and enhancing resilience through technology.

Data-Driven Inventory Management

Optimizing inventory levels to minimize stockouts and waste.

Enhanced Customer Experience

Creating engaging and personalized experiences that drive customer loyalty.

Sustainable Practices and Products

Meeting growing consumer demand for sustainable products and practices.

Use of AI and Machine Learning

Leveraging AI for demand forecasting, personalized recommendations, and supply chain optimization.

Solutions for CPG & Retail

Demand Forecasting and Planning
- AI-Powered Demand Forecasting, Real-Time Demand Sensing
Inventory Management and Optimization
- Dynamic Inventory Optimization, Predictive Replenishment
Customer Intelligence Platform
Smart Sourcing Solutions
Real-Time Data Visualization Dashboards
Rolling Plan, Quota and Territory Planning

Technology

Powered by Industry Leading Platforms

Case Studies

Success in Action

Finance

Implementation and managed services, reducing budgeting cycle time by 40%

With Matasma’s implementation and managed services, a leading CPG player in UK optimized their FP&A processes in Anaplan and reduced the budgeting cycle time by 40%.

March 6, 2025

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Why Matasma?

Enterprises seeking to build intelligent decision systems should consider Matasma for its cutting-edge expertise in AI-driven analytics, scalable architecture, and deep industry insights. Matasma combines advanced machine learning, real-time data processing, and intuitive user interfaces to deliver solutions that enhance decision-making accuracy, speed, and efficiency.

With a strong focus on security, compliance, and seamless integration with existing enterprise ecosystems, Matasma empowers organizations to unlock actionable insights, optimize operations, and gain a competitive edge. By partnering with Matasma, enterprises can future-proof their decision systems and drive innovation with confidence.

Expertise in Intelligent Planning

Data-Driven Strategies for CPG & Retail

Customization and Flexibility

Platform Agnostic Approach

Emphasis on Data Storytelling

Proven, delivered outcomes

Let’s Transform Your Business Together

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Perspectives

Insights That Drive Innovation

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