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CPG & Retail
Industry

Predict Demand. Optimize Inventory. Maximize Profit.

Intelligent decisions for accurate forecasting, efficient inventory management, and increased profitability in CPG & Retail.
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Trends

CPG & Retail is shifting towards a more data-driven, customer-centric, and sustainable model.

Personalization and Customization

Demand for personalized offers, products, and experiences is rising.

E-commerce Growth

Online shopping continues to expand, with mobile commerce playing a significant role.

Focus on Sustainability

Consumers are increasingly conscious of environmental and social impact.

Data-Driven Decision Making

Retailers and CPG companies are leveraging data analytics for insights and optimization.

Supply Chain Resilience

Emphasis on building agile and resilient supply chains to withstand disruptions.

Experiential Retail

Physical stores are evolving to offer engaging experiences beyond traditional shopping.

Challenges

Demand Volatility and Forecasting
Predicting consumer demand accurately is increasingly difficult.
Supply Chain Disruptions
Global events, geopolitical issues, and natural disasters can disrupt supply chains.
Rising Costs
Inflation, transportation costs, and labor shortages are impacting profitability.
Competition from E-commerce Giants
Competing with large online retailers requires significant investment in digital capabilities.
Data Silos and Integration
Integrating data from disparate systems is a major challenge.
Meeting Sustainability Goals
Implementing sustainable practices across the value chain can be complex and costly.
Maintaining Profitability in a Competitive Market
Balancing competitive pricing with profitability is a constant struggle.

Opportunities

Personalized Marketing and Promotions
Leveraging data to deliver targeted offers and enhance customer loyalty.
Omnichannel Optimization
Creating seamless and integrated shopping experiences across all channels.
Supply Chain Optimization and Automation
Improving efficiency, reducing costs, and enhancing resilience through technology.
Data-Driven Inventory Management
Optimizing inventory levels to minimize stockouts and waste.
Enhanced Customer Experience
Creating engaging and personalized experiences that drive customer loyalty.
Sustainable Practices and Products
Meeting growing consumer demand for sustainable products and practices.
Use of AI and Machine Learning
Leveraging AI for demand forecasting, personalized recommendations, and supply chain optimization.

Solutions for CPG & Retail

Consulting

Assessing business KPIs to align planning processes with organizational goals.
  1. Demand Forecasting and Planning
    • AI-Powered Demand Forecasting, Real-Time Demand Sensing
  2. Inventory Management and Optimization
    • Dynamic Inventory Optimization, Predictive Replenishment
  3. Customer Intelligence Platform
  4. Smart Sourcing Solutions
  5. Real-Time Data Visualization Dashboards
  6. Rolling Plan, Quota and Territory Planning
Technology

Powered by Industry Leading Platforms

Anaplan
Board
Power BI
Microsoft Fabric
Azure
Celonis
Tableau
Case Studies

Success in Action

Design and build of sustainability reporting for a global CPG & Retail business
Sustainability

Design and build of sustainability reporting for a global CPG & Retail business

Matasma engaged with one of the leading CPG & retail player to build Financial Sustainability Reporting
April 18, 2025
Enhanced Financial Analysis and Reporting with visual storytelling and automation
Executive Reporting

Enhanced Financial Analysis and Reporting with visual storytelling and automation

Matasma engaged with a global CPG & Retail player, in enhancing financial analysis and reporting with improved visual storytelling and automation
April 18, 2025
Design and build of Zero-Based Budgeting
Finance

Design and build of Zero-Based Budgeting

Matasma engaged with a leading CPG & Retail player to design, build and streamline ZBB Model with Accurate Year Comparisons, Historical Data Management, and Performance Improvements
April 18, 2025
View All Case Studies

Why Matasma?

Enterprises seeking to build intelligent decision systems should consider Matasma for its cutting-edge expertise in AI-driven analytics, scalable architecture, and deep industry insights. Matasma combines advanced machine learning, real-time data processing, and intuitive user interfaces to deliver solutions that enhance decision-making accuracy, speed, and efficiency.

With a strong focus on security, compliance, and seamless integration with existing enterprise ecosystems, Matasma empowers organizations to unlock actionable insights, optimize operations, and gain a competitive edge. By partnering with Matasma, enterprises can future-proof their decision systems and drive innovation with confidence.

Expertise in Intelligent Planning
Data-Driven Strategies for CPG & Retail
Customization and Flexibility
Platform Agnostic Approach
Emphasis on Data Storytelling
Proven, delivered outcomes

Let’s Transform Your Business Together

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Perspectives

Insights That Drive Innovation

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